The surprising reason your brain craves novelty (and what happens when you ignore it) 

Have you ever noticed how alive and energised you feel when you’re travelling somewhere new, starting a fresh project, or even trying unfamiliar food? That spark isn’t random – it’s deeply rooted in how your brain works. From a neuroscience perspective, your brain craves novelty, and understanding this simple truth can help you unlock sharper thinking, stronger memory, and peak performance in every part of your life.  The […]